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PRESS
Press contacts
Hélène ALLOUARD from Valiuz
Gaëlle LEGRIS & Fiona THOMAS from the Léon agency
gaelle@agence-leon.fr|06 26 14 14 90
fiona@agence-leon.fr |06 61 73 98 18
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Amazon’s Investment in OpenAI: Behind the Scenes of the "Round of the Century"
OpenAI has officially announced a record-breaking $110 billion funding round. The investor pool includes Nvidia and SoftBank Group, led notably by Amazon with a $50 billion stake. For OpenAI, however, this is more than just the largest venture capital deal in history...
Mar 15


When Amazon Funds OpenAI: What are the Implications for Retailers?
Thaddée Reynaud, Chief Product Officer chez Valiuz, décrypte les enjeux de la dernière levée de fonds d’OpenAI avec l’entrée d’Amazon au capital.
Mar 9


Boulanger Announces Deployment of 100% Omnichannel Retail Media with Massive Investment in In-store DOOH
Paris, February 26, 2026 – Following a pilot program conducted by Valiuz (a Retail Media and data alliance agency) and Imediacenter (a pioneer in the in-store retail media market), at the Boulanger Englos store—the brand's flagship in Northern France—the household appliance and multimedia expert has announced the large-scale rollout of its in-store Retail Media offering across much of its national network. The objective is to provide brands with a high-impact, omnichannel ad
Feb 26


Valiuz Connect Integrates Intermarché, Becoming the First Retail Media Platform to Unify 27% of the Grocery Market
Valiuz Connect Integrates Intermarché, Becoming the First Retail Media Platform to Unify 27% of the Grocery Market.
Feb 16


GEO BAROMETER BY VALIUZ
Valiuz has analyzed data from 13 retail leaders throughout 2025 with one objective: to provide a reliable portrait of the ongoing GEO revolution.
Feb 4


Augmented Commerce: How AI is Redesigning Retail
Artificial intelligence is transforming how we buy, sell, and manage data. However, contrary to some claims, it does not dehumanize commerce; it makes it more relevant.
Jan 27


Effective Merger between Valiuz & Infinity Advertising: New Governance for New Ambitions
Following the initial market announcement last September, Valiuz and Groupement Mousquetaires are finalizing the merger of their respective Retail Media activities—Valiuz and Infinity Advertising—this new term.
Jan 19


AI Agents: The New Interface of the Customer Journey
AI Agents: The New Interface of the Customer Journey
Comment le commerce agentique rebat les cartes du Retail ?
Jan 12


Happy 2026: the Valiuz journey continues
2025 was a game-changer for Valiuz. We brought together the strengths of ADEO Retail Media, Imediacenter, and Infinity Advertising to become one single, united team. 🤗 Now, let’s look to 2026. Our vision is clear: becoming the European leader in Retail Media and Data. No big speeches—just action, data, and tangible impact for retailers, brands, agencies, and shoppers. 🎇 To our clients, partners, and teams: thank you for your trust. It is this collective energy that is our g
Jan 8


Valiuz launches Europe’s first programmatic instore audio offering at Boulanger
Powered by data, this programmatic solution enables the targeting of in-store advertising campaigns based on geolocation, time, and real-time foot traffic, setting a new standard for effectiveness in retail media.
Dec 4, 2025
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